Esther Jeohn, head of global marketing at Penta Security Systems Inc, gives information on how you can deflect or even block the cyber-breach blow. Reading these four tips will give you and your PR team ideas on how to stay protected when it comes to cyber security. With the majority of marketing work done on the go, many of the platforms used are Cloud-based.
“The myriad of platforms make my workflow a whole lot easier, but the lack of integrations into one seamless platform inevitably means that information is being distributed to multiple locations. That information could be anything from company financial figures to customer contact information—which, if it fell into the wrong hands, could mean bad business,” says Jeohn in the article, which can be found here.
What can you do, as a marketer, to keep yourself and your company protected?